: position Amtrak as a green travel service. Associate the brand image with purchase experience instead of machinery.
Identity design process
: info graphic from process journal.
: just in case they didn’t get the InDesign templates.
: download the complete branding guide at: stevewhetsone.com/downloads/Amtrak_branding_guide.pdf
Web site home page
: login and search elements fade in only when they are needed. Mouse overs are obvious with large hit areas.
Amtrak 60 second commercial
: show productive enjoyable activities normally done at home or work accomplished on train..
: ideal location for advertisements.
The Matrix Campaign:
Website home page
: 30 second trailer. Not original Audio.
Start Volunteering campaign
: design for a new non-profit seeking investors as part of 3 person team using existing source material.
: new logo with bright flat colors is appealing to MTV generation.
Flyer, magazine spread and post cards
Newspaper ad and sign board
Start Volunteering broadcast comercial and website video
: composed from client footage using AfterEffects.
Web site strategy
: photo and video contributions from volunteers serve as destination icons.
: click to play.
: vacation sites can offer merchandise as part of online registration package and take home gift.
: an executive summary for seed capital.